Airbnb host acquistion
In the exchange economy, it’s important to maintain a healthy balance between supply and demand. To help improve Airbnb's growth efforts, my team was tasked to help them acquire more hosts—and meet the needs of new guests. The result was a paid media campaign targeted to residents of high-demand areas (like London) who had previously visited the host site. We created (1) banners with customized both the design and copy for each market and (2) Facebook Ads that told the story of host benefits through illustration and display copy.