Beard the Bears
Our client, Baptist Health, sponsors a football game every year at University of Central Arkansas. Because it was in November we presented two concepts: Beard the Bears (for Novembeard) and Bear Down on Hunger (for Hunger Awareness Month). The client chose Beard the Bears for its millenial appeal and my AD June Pham and I went forward with the campaign, focusing on keeping with brand standards for Baptist Health's Keep on Amazing campaign and University of Central Arkansas' Bears.
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