1 out of 350,000 Arkansans started college, but never finished. eVersity is start-up online college — affliated with the University of Arkansas system — that aims to change that. After my team developed the brand positioning line "Rethink college", I focused on two videos to live on the website, a print piece to leave behind at college fairs and events, and web banners to target those Arkansans needing to finish their degrees.

The first weekend eVersity opened enrollment in September 2015, 46 applications were completed, 60 were started, and they received over 200 requests for information.