Hi there. I'm Becca Hawk.

Some things I believe:

Two minds are greater than one.

Never use more words when fewer will do.

Always make time to play.

I subscribe fully to Ogilvy's theory: "Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product." 

To write about solar energy, I spent a day in a warehouse helping build solar units. To write for Google apps, I switched from iPhone to Android (to the detriment of all my group texts, sorry fam). And just ask my gear closet and 5 bikes about the joy I've felt writing about REI, a brand I was already passionate about at the start.

I grew up in Michigan, earned my MFA and started my career in Arkansas, got some chops in the Bay Area, and am now hunkered down in Seattle, WA with my dogs, my partner, our slowly-improving house, and our many outdoor toys.

Outside of work, you can find me painting on my iPad, jumping into a lake, riding my Peloton—and sometimes even my 'outdoor Pelotons, as I call 'em—or sometimes blogging about my clothes. And playing. Always playing.

Want to know more? Let's grab a beer.

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