Non Basic Blonde
After the millionth time a friend asked, "Where'd you get that?" I created a fashion & lifestyle blog called Non Basic Blonde. The goal was simple (and still is): to make my closet shoppable for inquiring friends and to write about clothes.
I work with small brands and local photographers to deliver high-quality content that's beyond your-average-fashion-blogger finds. AKA nonbasic.
I designed the logo, website, and collateral and maintain all content and all social channels. Of course my career always comes first, so this doesn't happen as often as I'd like. But it's been a fun endeavor and a great way to write the content I want to write—and have a monetized solution to the "Where'd you get that?" ask.
Site, Instagram, & Media Kit