REI Co-op 2024 Holiday Campaign
For this campaign we were tasked with encouraging customers to give their loved ones outdoor memories with gifts from REI. This campaign included video spots, social videos, paid social assets, a gifting site and more. By early December we saw 122MM impressions, 461K clicks and 30MM video views.
Manifesto
Give Joy :15
Give Awe :15
Social Video Spots
Asset Guide Examples
Social Carousel
Gifting Landing Page
In-Store Signage
