Amazon Lockers
We needed people to use Amazon Lockers. And the data showed that those on-the-go wanted to use the lockers—they were just intimidated. But once they tried it for the first time, they used them again. And again. And again. I led the charge for a storytelling mechanism that would fit multiple geos and target audiences: hero passes a locker in their day-to-day, hero develops a need (whether that be silicone oven mitts for better grip strength or blue paint), hero orders and picks up where they're already going.
We shot in Spain, France, UK, and US with Bruton Strobe.