Vent Blotique
This new brand was created as the female counterpart to Sport Clips. They're concept was an affordable blowout bar and they needed an Agency of Record. They had a name, a logo, a look...and that's it. So we got to work.
We pitched three different campaigns with video, radio, social, OOH, and direct mail. We ultimately won the radio business as well as some direct mail and tagline.
I lead the radio efforts from script to talent selection to studio communications and decisions. The theme was "Dream Hair Day" coupled with the tagline "Best Hair Day, Everyday."