All Out Campaign for REI Co-op

In 2023, my team was tasked with launching a new tagline for the brand. I was given the tagline "All Out" from some of my wonderful creative counterparts and developed copy constructs and video spots across Endemic Sponsorships, High Impact, Paid Social, Programmatic, OOH, Streaming Audio and Video. The majority performed at or above benchmark with 140MM impressions, 13.4MM video views and 489K clicks.

We shot with Invisible Collective for video and Ashley Batz for stills over a whirlwind week in LA-area and Palm Springs.

Look Out :30 (also cut for a :15)

Decked Out :30 (also cut for :15)

Check Out :09 for Social Channels

Rock Out :09 for Social Channels

Campaign across channels

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